Ad Operations Specialist

• Set up, traffic, QA, and monitor direct-sold and programmatic campaigns using Google Ad Manager (GAM).
• Ensure campaigns are accurately implemented according to insertion orders (IOs), with correct ad units, targeting criteria, and creative assets.
• Coordinate with internal teams to collect creative assets and ensure they meet platform and publisher specs.

• Work with the sales team to provide inventory availability, targeting capabilities, and campaign feasibility during the pre-sale process.
• Help develop media plans by providing technical insights and inventory forecasts.
• Support client troubleshooting, optimizations, and campaign reporting.

• Monitor campaign pacing and delivery performance to ensure full delivery and KPI success (CTR, viewability, etc.).
• Proactively identify underperforming campaigns and make recommendations for targeting or creative adjustments.
• Use GAM tools, Publisher Console, and browser dev tools for QA and issue resolution.

• Generate regular performance and delivery reports using GAM, Google Analytics, and third-party platforms.
• Provide data-driven insights to internal teams and contribute to campaign performance reviews.