National Sales Manager - FMCG

Short Description

Our client, a leading international FMCG brand, is looking for a National Sales Manager to drive growth and manage all commercial activities across Bulgaria. This role combines field sales leadership and key account management, giving you the chance to shape the market presence of a fast-growing brand.

Description

• Lead, coordinate, and support sales team nationwide
• Drive key account management activities and strengthen customer relationships
• Oversee product launches, in-store activations, tastings, and trainings
• Monitor promotions, POS execution, and stock levels
• Identify and implement growth initiatives in line with company strategy

Requirements

• Proven experience in FMCG sales and account management
• Strong knowledge of the Bulgarian FMCG retail landscape
• Leadership and coordination skills with an entrepreneurial mindset
• Excellent problem-solving and relationship-building abilities
• Willingness to travel extensively across Bulgaria plus occasional trips to Romania
• Fluent Bulgarian and working English

Offer

• Key role in an entrepreneurial, family-owned international company
• Direct impact on brand growth and market presence
• Company car, private medical subscription, meal vouchers
• Vacation bonus and extra days off with seniority