Head of Sales Department

Short Description

Our partner in the FMCG sector is looking for a Senior Commercial Professional to lead and scale a multi-channel sales organization, drive sustainable growth, and expand the company’s footprint in Bulgaria and across Europe. This strategic leadership role requires a proven commercial leader with strong FMCG background and experience managing sales structures, with direct impact on revenue, profitability, and long-term market positioning.

Description

• Develop and implement the overall commercial strategy
• Lead and structure all sales channels, including Key Accounts (national chains), regional chains, traditional trade, and online sales in close coordination with the Marketing team.
• Drive turnover, profitability and KPI performance
• Build and optimize sales processes, roles and compensation models
• Expand export operations and grow international partnerships
• Coordinate closely with Marketing, Product and Logistics
• Strengthen key regions with focus on Western Bulgaria

Requirements

• Minimum 10 years of experience in FMCG / distribution
• At least 5 years in a senior leadership role managing managers
• Strong background in multi-channel sales
• Experience working with national and regional retail chains
• Proven export experience in Europe
• Strategic mindset with data-driven decision making
• Strong cross-functional coordination skills
• Very good command of English
• Willingness to travel regularly

Offer

• Competitive remuneration package
• Performance-based annual bonus
• Company car
• Mobile phone & laptop
• Food vouchers
• Additional health insurance
• Multisport card

Ready to take ownership of a full commercial engine? Let’s talk. All applications and conversations will be handled with full discretion. Manpower Bulgaria Ltd. holds License No. 2033/20.04.2016 for providing human resource services.