Key Account Manager

Sofia

Sales and Business Development

Hybrid 1-3 years of professional experience

Short Description

We are looking for an experienced Key Account Manager, based in Sofia, to join our client's team in Bulgaria. This is a home-based position with responsibility for developing key customer relationships and driving sales and profitability across the Bulgarian market. The role combines strategic account management with regular field visits and customer meetings across the country.

Description

Manage and develop strong, long-term relationships with key and local key accounts across Bulgaria.
Drive sales and profitability growth through effective assortment, listings, pricing and promotional strategies, in close collaboration with the National Sales Manager Bulgaria.
Develop and implement customer growth, listing and promotional plans together with the distributor's Area Managers.
Work closely with the merchandising team and distributor to ensure agreed customer plans are effectively implemented in stores.
Regularly visit stores across Bulgaria to monitor product availability, assortment, pricing, promotions and visibility.
Monitor customer performance, sell-in/sell-out results, stock levels and payments, identifying opportunities and taking corrective actions when needed.
Conduct regular business reviews with key customers and follow up on agreed action plans.
Prepare monthly performance reports and competitive market analyses, translating data into clear business insights and actions.
Identify new business opportunities and initiate growth projects in collaboration with the National Sales Manager.
Take full ownership of assigned accounts and work independently, with a high level of responsibility and initiative.

Requirements

Several years of relevant experience in FMCG sales and Key Account Management, preferably within the food or retail industry.
Proven experience managing relationships with major key accounts and local key accounts.
Strong commercial, negotiation and relationship-building skills.
Entrepreneurial mindset and genuine motivation to develop the business and brands in Bulgaria.
Strong analytical and problem-solving skills, with the ability to turn data and market insights into actionable business plans.
Good knowledge of Excel, Word and PowerPoint, with the ability to analyse data, prepare reports and present business insights.
Very good command of Bulgarian and good command of English.
• Valid Category B driving licence.
• Based in Sofia and willing to travel across Bulgaria approximately 40% of the time for customer meetings and store visits.