Head of Sales
София
Hybrid >10 years of professional experience
Short Description
Our client in the FMCG industry is looking for a Head of Sales to lead and drive sustainable commercial growth at country level. This is a senior leadership role with both strategic and operational impact, part of the local leadership team. The position is responsible for defining and executing sales strategy, building strong customer partnerships, and developing a high-performing sales organization.
Description
- Define and execute country sales strategy aligned with overall business objectives
- Drive profitable growth through strong planning, forecasting, and execution
- Lead key customer and distributor negotiations and manage commercial terms
- Build and develop long-term strategic partnerships with key accounts
- Translate customer, channel, and market insights into demand planning and execution
- Lead Sales Excellence initiatives across channels
- Build, lead, and develop a motivated, performance-driven sales team
- Optimize sales structure, resources, and incentives to achieve targets
Requirements
- 10+ years of experience in the FMCG industry, including senior sales leadership roles
- Strong background in sales strategy, channel and distributor management
- Experience working closely with marketing teams is considered a strong advantage
- Proven people leadership and negotiation skills
- Strategic mindset combined with a hands-on, execution-driven approach
- Strong analytical, communication, and stakeholder management skills
- Fluent English; SAP knowledge is a plus
Offer
- Permanent leadership position in a stable FMCG organization
- Competitive annual bonus scheme
- Company car for business and personal use
- Company mobile phone or covered mobile expenses
- Additional health insurance and food vouchers
- Discount on products from the company portfolio
- Structured onboarding and ongoing training tailored to individual needs
- Continuous development through learning platforms, certifications, and tailored leadership programs
- Clear development opportunities locally and at group level, including international roles
- Flexible, open, and performance-driven work environment that values initiative and impact
