Brand Manager

София

Маркетинг/Реклама/Медии/PR

на място 5-10 години опит

Short Description

At the intersection of innovation, aesthetics and business is a market that never stands still. And behind every successful brand in this space, there’s a strategy that makes it stand out.We’re partnering with a well-established company in the beauty and medical aesthetics industry to find aBRAND MANAGERwho knows how to turn market understanding into brand relevance — and brand relevance into business growth.This is an opportunity to step into a role where strategic thinking matters as much as commercial instinct. You’ll take ownership of an international portfolio of premium brands, shape their development in the local market and work closely with the Sales Manager to turn ambitious plans into tangible results.We’re searching for a STRATEGIC MARKETING MIND who can connect the dots between market insight, brand strategy and commercial results - someone who understands that great marketing is not just about being visible, but about making the right impact.You’ll have the opportunity to take real ownership of brand development, shape marketing direction and work side by side with the Sales Manager to turn business ambitions into measurable growth.

Description

•Think strategy, not just campaigns. Develop clear annual brand and marketing plans, identify growth opportunities and translate business priorities into actionable strategies.• Own the numbers. Plan, allocate and manage marketing budgets, monitor performance and make sure resources are invested where they can deliver the greatest impact.• Build brands with purpose. Take ownership of the brands in the portfolio, strengthen their positioning and develop focused plans for key products.• Make launches count. Lead product launch strategies and coordinate campaigns, promotional activities and sales support initiatives.• Stay close to the market. Understand customer needs, competitor activity and industry trends, turning insights into commercial opportunities.• Work as one team with Sales. Partner closely with the Sales Manager to align marketing initiatives with sales objectives and equip the team with the right tools and materials.• Bring brands to life. Coordinate congresses, workshops, professional events and activities that build meaningful relationships with healthcare professionals and key opinion leaders.• Connect with international partners. Work with brand owners and suppliers, ensuring local marketing activities reflect each brand’s identity and direction.•You won’t be expected to build the digital function from scratch - there is already a dedicated team in place. Your role is to provide the bigger picture; set the direction and make sure all marketing activities serve a clear brand and business strategy.

Requirements

Who would thrive in this role?• Someone with a strong marketing foundation and a genuine commercial mindset. You know how to build a marketing strategy, but just as importantly, you know how to make it work in practice.Ideally, you bring:• 5-10 years of experience in brand management or marketing, preferably with a strong background in OTC products, pharmaceuticals, FMCG, cosmetics or healthcare.• Proven experience in developing marketing plans, managing budgets and measuring business results.• A strategic mindset combined with a hands-on, results-oriented approach.• Strong collaboration skills and the confidence to challenge ideas, influence decisions and work closely with Sales.• An understanding of how brands, products and customer behaviour translate into commercial performance.• Excellent communication skills in Bulgarian and English.• The maturity and independence to take ownership and get things moving without needing constant direction.

Offer

• International exposure: Collaborate with established international suppliers and brand partners, gaining valuable insights into global brands and markets.• A supportive team: Work alongside experienced colleagues in Marketing and Sales, who will support your ideas and help bring your initiatives to life.• Competitive compensation: Benefit from an attractive salary package complemented by a performance-based bonus.• A balanced working routine: Enjoy a full-time, on-site position, Monday to Friday, from 09:00 to 17:00. Flexibility is also appreciated when personal circumstances occasionally require it.• Opportunities to travel: Take part in industry events and congresses in Bulgaria and abroad. If that sounds like the kind of challenge you’to enjoy owning, we'd love to hear from you.Send us your CV to explore the opportunity.Only shortlisted candidates will be contacted. Confidentiality is guaranteed!Manpower Bulgaria has License № 2033 / 20.04.2016 for providing human resources services.