Career Expectations of Young Talent – Student Study 2025
For the fifth consecutive year, we conducted the Student Study 2025, dedicated to exploring the career attitudes and expectations of young people. Between May and June, we surveyed students, university graduates, and young professionals aged 16 to 26. They shared their views, preferences, and expectations regarding their future careers and employers.
The aim of the study is to provide valuable insights for improving communication between companies and young talent. The results will help employers better adapt to the needs of this generation and become more effective in attracting and retaining young professionals.
General profile of the participants
The analysis of young talent’s career expectations in 2025 highlights a strong interest in professional development, with nearly 62% of respondents already employed.
The most important factors identified include a supportive work environment, opportunities for growth, a motivating team atmosphere, and competitive benefits. These are seen as crucial in building loyalty and fostering strong, mutually beneficial relationships between young professionals and employers.
Factors in choosing an employer
Three main criteria stand out as most important when selecting a suitable employer.
One of the top priorities is the possibility of flexible working hours or remote work, underscoring the value young people place on time management and their desire to invest time in both personal and professional development.
Work-life balance also emerged as a key factor, reflecting the need to maintain mental and physical wellbeing without compromising on professional responsibilities.
The demand for high pay indicates a need for development and financial stability, especially in the context of high inflation and ongoing changes in the labor market.
At the same time, green policies, despite their global relevance, remain among the least important factors across all age groups.
Qualities young people look for in their future mentors and leaders
Young respondents prioritize direct and open communication, empathy, the ability to motivate the team, professional competence, and active listening to team members’ input.
Less valued qualities include extensive professional experience, strong strategic or organizational skills, and a friendly, informal approach.
The findings clearly show a shift in focus toward interpersonal skills and emotional intelligence, rather than traditionally valued leadership traits.
Young people seek leaders who are engaged, understanding, and communicative, rather than those who simply rely on authority or years of experience.
Key Conclusions
High salaries continue to be one of the leading factors in attracting and retaining talent aged 16 to 26. However, young people also place great importance on a quality work environment and opportunities for professional development.
A stimulating and supportive environment—where young professionals can grow and thrive—emerges as a key element in building loyalty and long-term relationships between employees and employers.
Interest in remote work remains strong, placing new demands on organizations. To meet these expectations, companies must develop strong, strategically minded leaders who can maintain engagement and effective communication in a remote setting.
You can access the full survey results HERE.
